newbe — cherryonarchive

Newbe (2025)
The New Hair Station
Sponserd by Samsung Design Membership

NewBe is a hair styling station that reimagines the traditional handheld hair device. Rather than styling on the go, users can sit, stay, and complete their styling experience in one place. Using infrared wavelength-based technology for the 2030 era, NewBe enables non-contact hair styling, delivering perms, waves, and straight styles with precision and safety.

Styling is no longer about mastering a tool. Powered by infrared-based styling technology, NewBe allows users to easily explore different hairstyles and discover the look that best fits them through an intuitive and effortless experience.

NewBe is a hair station that uses infrared technology to style hair. When the user sits down, it automatically creates the desired look such as perm or straightening. With a 360-degree rotating disc, it can style the entire head of hair.

NewBe’s disc rotates 360 degrees to deliver infrared across the user’s entire head of hair. With its precise hinge mechanism, it can seamlessly cover and adapt to the full shape of the head.

Instead of conventional pressure and heat, infrared technology delivers precise and controlled warmth tailored to the condition of your hair. This makes it possible to achieve the styles you want, from perm to straight to waves, more naturally and without damage.

From NewBe’s vent holes, air flows out, allowing the user to dry their hair hands-free. During this process, NewBe naturally senses and updates information such as the user’s hair length.

A comb-shaped device, ComBe, is stored on the rear side of NewBe. It can be accessed through a sliding mechanism and functions as a remote controller for the styling station. While users comb their hair,
ComBe collects hair data and analyzes its condition, then applies hair essence to achieve the desired texture and styling result.

After styling with NewBe, brushing with ComBe applies essence through its internal cartridge. The right amount is dispensed according to your hair’s condition, completing the desired texture and finish.

Product Process Book

A detailed overview of the project, covering technology research, expert Q&A sessions,
design development, and product exploration.

Project Lead & Industrial Designedt by Chaewon Lee
Design with Dongheon Kang, Siyu Kim, Yehyun Yoon, Chaeyoung Jung
All rights reserved.
Prototyping & Mockup Sponsored by Samsung Design Membership

2025 Exhibition ‹New Formative›
Samsung Electronics Seoul R&D Campus
Tower A, 2F Innovation Studio & Gallery
August 22–27, 2025